The article is Roses are Red, Violets are Blue: Here’s How Color Affects You. The premise of the article is that because “42 percent of males and 30 percent of females around the globe claim [blue]’s their color of choice” many savvy marketing firms use blue as a primary color in their logos. Followed by red and green, or combinations of primary colors. Now think about it, about all the logos you see everyday and about how many of them use primary colors.
Having worked for Big Blue for many years, where the corporate indoctrination class used to be called “Paint ’em Blue,” well, I got to thinking seriously about it. And the corporation I currently work, their logo is mostly red, but yes, there’s the blue, drawing the eye as if it were flashing come buy something.
So does this preference for colors also filter down into the publishing world? Do books with blue color schemes sell better? I’d love to see statistics on how many books have blue as their primary cover color. [If anyone out there knows of an article regarding cover colors, please reply to this post.]
Both of my books have black on beige color schemes, which I like, but I wonder if they would attract more attention if they were blue. And red or green. Or yellow. When my next novel is ready to publish, I’m really going to have to play with brighter colors. Hey, every little bit helps.
By the way, if you could take a peek in my closet, you’d see that my favorite color, unlike 30 percent of females, is black. Yes, my favorite color is also the favorite color of many serial killers. Or so I’ve been told.